SaaS Churn Benchmark Checker
Enter your churn rate and company profile to see how you stack up against industry benchmarks.
Churn benchmarks vary dramatically by company stage, ACV, and vertical. A 5% monthly churn rate might be excellent for a consumer app but catastrophic for enterprise software. This tool compares your churn against curated benchmarks from industry surveys and public data, gives you a percentile ranking, and provides specific recommendations for improvement.
Your Numbers
Your current monthly customer churn rate.
Select your stage: 1 = Seed/Pre-seed, 2 = Series A, 3 = Series B+, 4 = Enterprise/Public.
Average monthly revenue per customer. Helps determine your segment.
Results
Your Monthly Churn Rate
4.00%
Stage Median (Series A)
4.50%
Your Percentile Ranking
58th percentile
Your Annual Churn Rate
38.73%
Stage Top 25% Threshold
3.00%
Formula
Percentile = based on comparison to stage-appropriate benchmarks
The benchmark comparison uses curated data from SaaS industry surveys (including data from ProfitWell, ChartMogul, SaaS Capital, and KeyBanc). Your churn rate is compared against the typical range for companies at your stage and price point. The percentile ranking shows where you fall — 50th percentile means you are average, above 75th means you are outperforming most peers. Recommendations are generated based on your specific position.
How to Interpret Your Results
Top 25% (well below stage median)
Your retention is exceptional for your stage. Focus on expansion revenue to achieve net negative churn.
25th-50th percentile
Solid retention. Look for quick wins like reducing involuntary churn to move into best-in-class territory.
50th-75th percentile
Room for improvement. Analyze churn reasons, segment voluntary vs. involuntary, and prioritize the biggest bucket.
Bottom 25% (well above stage median)
Churn is likely hindering growth significantly. Conduct a churn audit: survey churned customers, analyze payment failure rates, and review onboarding.
Industry Benchmarks
| Segment | Benchmark | Context |
|---|---|---|
| Seed Stage (< $1M ARR) | 5-10% monthly churn | High churn is expected before product-market fit. Focus on learning over optimization. |
| Series A ($1M-$5M ARR) | 3-6% monthly churn | PMF should be emerging. Churn above 6% suggests ongoing fit issues. |
| Series B+ ($5M-$50M ARR) | 1.5-3% monthly churn | At scale, churn should be stabilizing. Sub-2% indicates strong retention. |
| Enterprise/Public ($50M+ ARR) | 0.5-1.5% monthly churn | Best-in-class companies target net negative revenue churn at this stage. |
| Low ACV (< $50/mo) | 5-8% monthly churn | Low-price products see higher churn. Volume and viral acquisition compensate. |
How Rezoki Can Improve These Numbers
Rezoki is an AI-powered revenue recovery platform purpose-built for SaaS. It combines smart payment retries (timed for maximum approval rates), personalized dunning email sequences, and AI voice calls to recover failed payments before they become permanent churn.
- ✓Average 70% recovery rate across all customers
- ✓5-minute integration with Stripe — no engineering needed
- ✓Uses your own SMTP for zero-cost email delivery
- ✓AI voice calls for high-value invoices that need a personal touch
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