Custom Dunning Sequence Builder
Design the perfect recovery sequence for your business — from first retry to final voice call — with a visual sequence editor.
Get StartedRezoki's sequence builder lets you design custom dunning sequences that define exactly what happens, when, and through which channel after a payment failure. Build multi-step sequences with conditional logic: if the retry succeeds, stop. If the email is opened but not acted on, wait 2 days and try a different angle. If the customer is enterprise, add a voice call at step 3. The visual editor makes it easy to build and modify sequences without any code.
The Problem
Every SaaS business has different recovery needs. A startup with 100 customers needs a different dunning approach than an enterprise with 10,000. A B2C app needs different timing than a B2B platform. Rigid, one-size-fits-all dunning sequences don't account for your unique customer base, pricing model, and communication style. You need the ability to design recovery flows that match your business.
How It Works
Visual Sequence Editor
Open the sequence builder and see a visual timeline. Add steps by clicking: retry, email, wait, voice call, condition check. Drag to reorder.
Configure Each Step
For each step, set: timing (immediate, delay hours/days), conditions (only if previous step failed, only for segment X), channel settings, and message content.
Add Conditional Branches
Create if/then logic: "If email opened → wait 1 day → send follow-up." "If not opened → wait 3 days → try voice call." Sequences adapt to customer behavior.
Assign to Segments
Assign different sequences to different customer segments. Enterprise gets sequence A (with voice calls), SMB gets sequence B (email-only).
Monitor Performance
Track how each step in the sequence performs. See where customers recover, where they drop off, and optimize the sequence over time.
Key Benefits
Full Control Over Recovery Flow
Design sequences that match your business exactly. No compromises, no workarounds — your dunning, your way.
Visual, No-Code Editor
Build complex multi-step, multi-channel sequences without writing a single line of code. The visual editor makes it intuitive.
Conditional Logic
Sequences that react to customer behavior — opened email, clicked link, answered call — create responsive recovery flows that adapt in real-time.
Segment-Specific Sequences
Different sequences for different customer groups ensures each segment gets the recovery approach that works best for them.
Real-World Use Cases
Scenario
Building a recovery sequence for a B2B SaaS product
Outcome
Day 0: smart retry. Day 1: professional email. Day 3: follow-up email with different angle. Day 5: AI voice call. Day 7: final email with account suspension warning. Each step only triggers if recovery hasn't already occurred.
Scenario
Creating a gentle sequence for new customers
Outcome
Day 0: retry. Day 1: warm welcome-back email explaining the billing issue. Day 4: helpful email with FAQ link. Day 7: personal-feeling email from "the founder." No voice calls — keep it non-invasive for new relationships.
Scenario
Modifying a sequence after A/B testing reveals a better approach
Outcome
Test data shows adding a 4-hour delay before the first email improves recovery by 12%. Open the sequence builder, adjust the timing for that step, and save. The change applies to all new failures immediately.
Up to 10
Steps per sequence
5
Sequence templates
< 10 min
Setup time
Related Features
Frequently Asked Questions
Do I need to build a sequence from scratch?+
Can I have multiple active sequences?+
How does conditional logic work?+
Can I change a sequence while it's running?+
How does the sequence interact with Stripe's retry schedule?+
Try Custom Dunning Sequence Builder Today
Set up Rezoki in 5 minutes and let AI-powered recovery start saving your revenue automatically.
Start Free Trial