Customer Segmentation for Recovery
A $29/month customer who just signed up needs a different recovery approach than a $999/month customer who's been with you for 3 years. Segmentation makes it happen.
Get StartedRezoki's segmentation engine automatically categorizes customers by plan type, subscription tenure, lifetime value (LTV), payment history, engagement level, and custom attributes you define. Each segment gets a tailored recovery strategy — different email tone, different retry aggressiveness, different channel mix, and different escalation rules. This personalization drives significantly higher recovery rates than one-size-fits-all dunning.
The Problem
Treating all failed-payment customers the same is like sending the same marketing email to prospects and loyal customers. A brand-new subscriber who failed their first payment needs gentle onboarding help. A 3-year enterprise customer needs white-glove attention. A low-plan free-trial converter needs a quick, efficient recovery. Without segmentation, your most valuable customers get the same generic treatment as everyone else — and your recovery rate suffers.
How It Works
Automatic Segmentation
Rezoki automatically segments customers using Stripe data: plan type, MRR, subscription age, payment history, and failure patterns.
Custom Segment Rules
Add your own segmentation criteria: customer tags, usage data, industry, company size, or any custom attribute you track in Stripe metadata.
Segment-Specific Strategies
Assign recovery strategies per segment: enterprise gets voice calls, SMB gets email-only, new customers get gentle first-touch, churning customers get retention offers.
Performance by Segment
Track recovery rates, time-to-recovery, and revenue impact per segment. Optimize strategies based on segment-level data.
Key Benefits
Personalized Recovery at Scale
Every customer gets treatment appropriate to their value and relationship with your product, without manual intervention.
Protect High-Value Relationships
Enterprise and high-LTV customers get priority treatment, voice calls, and white-glove recovery that protects the most valuable relationships.
Efficient Resource Allocation
Don't spend voice call credits on $9/month customers. Don't send generic emails to $999/month accounts. Segmentation ensures resources go where they matter most.
Higher Overall Recovery
Segment-specific strategies consistently outperform one-size-fits-all by 20-30%. Each segment gets the approach most likely to work for that group.
Real-World Use Cases
Scenario
A $999/month enterprise customer's payment fails
Outcome
The enterprise segment triggers immediate AI voice call + personal email from "their" account manager. Recovery priority is highest. 78% of these customers recover within 48 hours.
Scenario
A $29/month customer on their second month fails
Outcome
The new-customer segment sends a warm, onboarding-style email explaining the payment issue and offering help. The tone is welcoming, not urgent. 45% recover within a week.
Scenario
A customer who has failed 3 times in the past year fails again
Outcome
The repeat-failure segment triggers a different approach: offer to switch payment methods, suggest annual billing for stability, or provide a temporary discount to prevent permanent churn.
+25%
Recovery improvement from segmentation
6
Default segments
Unlimited
Custom segment limit
Related Features
Frequently Asked Questions
What default segments does Rezoki create?+
Can I create segments based on custom data?+
How does segmentation affect the dunning sequence?+
Can a customer be in multiple segments?+
Does segmentation work with A/B testing?+
Try Customer Segmentation Today
Set up Rezoki in 5 minutes and let AI-powered recovery start saving your revenue automatically.
Start Free Trial