Pre-Dunning: Prevent Failures Before They Happen
The best payment failure is one that never happens. Rezoki alerts customers before their card expires so they update proactively.
Get StartedPre-dunning is the practice of contacting customers before a payment failure occurs. Rezoki monitors upcoming renewal dates, card expiration dates, and early warning signals to send proactive notifications. When a customer's card is about to expire, Rezoki sends a friendly heads-up with a one-click link to update their payment method — turning a potential failure into a non-event. This is dramatically more effective than recovering after a failure.
The Problem
42% of all payment failures come from expired credit cards. These are entirely preventable — the customer still wants your product, they just forgot their card expired. By the time the payment fails and you start dunning, you've already lost momentum. The subscription is interrupted, the customer experiences downtime, and recovery requires more effort. Pre-dunning eliminates this entire failure category.
How It Works
Monitor Card Expiration Dates
Rezoki continuously monitors the expiration dates of all cards on file through your Stripe integration, flagging cards that will expire within the next 30 days.
Send Pre-Dunning Notification
30 days before expiry (and again at 14 and 7 days if not updated), Rezoki sends a friendly email letting the customer know their card is about to expire.
One-Click Card Update
Each notification includes a direct link to your payment update page. The customer clicks, enters new card details, and the update is complete in under 60 seconds.
Confirmation and Monitoring
Once the card is updated, Rezoki confirms the update and removes the customer from the pre-dunning sequence. If the card isn't updated by expiry, the customer transitions to the standard recovery flow.
Key Benefits
Prevent 42% of Payment Failures
Card expiration is the #1 cause of involuntary churn. Pre-dunning eliminates most of these failures before they ever occur.
Better Customer Experience
A proactive heads-up feels helpful, not punitive. Customers appreciate being told their card is expiring rather than discovering their subscription was suspended.
Higher Update Rates Than Post-Failure
Pre-dunning card update rates are 60-70%, compared to 30-40% for post-failure dunning. Customers are more responsive before a problem occurs than after.
Zero Subscription Interruption
When customers update before expiry, the renewal processes normally. No service interruption, no failed payment record, no recovery effort needed.
Real-World Use Cases
Scenario
A customer's Visa card expires next month
Outcome
Rezoki sends a friendly email 30 days before expiry. The customer clicks through and updates to their new card in 30 seconds. The renewal processes without incident.
Scenario
200 customers have cards expiring this month
Outcome
Rezoki automatically identifies all 200 and sends personalized pre-dunning emails. 140 update their cards before expiry, preventing 140 potential payment failures without any manual intervention.
Scenario
A high-value customer ignores the first pre-dunning email
Outcome
Rezoki sends a second reminder at 14 days, and a third at 7 days with slightly more urgency. If still not updated, it flags the account for an AI voice call before the card expires.
65%
Pre-dunning update rate
42%
Failures prevented
< 60 sec
Average update time
Related Features
Frequently Asked Questions
When should pre-dunning emails be sent?+
How does pre-dunning differ from regular dunning?+
Does pre-dunning work with card updater services?+
Will customers find pre-dunning emails annoying?+
Can I customize the pre-dunning email content?+
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