Churnkey vs Gravy Solutions: Automation vs Human Agents
Two fundamentally different approaches to reducing churn. Churnkey uses software; Gravy uses people. Which is right for your SaaS?
Quick Verdict
Churnkey is better for voluntary churn at scale with automated cancel flows. Gravy is better for high-touch, high-value account recovery where human empathy matters. Neither is ideal for automated payment recovery with modern AI — for that, consider Rezoki with AI voice calls and email at a fraction of Gravy's cost.
Overview
Churnkey
Software-based retention platform using cancel-flow optimization and automated dunning. Scales infinitely with no human bottleneck.
Pricing: $0 base + percentage of saved/recovered revenue
Best for: Tech-forward SaaS teams that prefer automated, scalable solutions
Gravy Solutions
Managed recovery service using human agents for phone, email, and SMS outreach. Premium pricing but genuine human interaction.
Pricing: 15-25% of recovered revenue, 6-month contract
Best for: Companies with high-value accounts where human touch justifies the premium price
Detailed Feature Comparison
| Feature | Churnkey | Gravy Solutions |
|---|---|---|
| Cancel Flow Optimization | Core feature | Not available |
| Voice Outreach | Not available | Human calls |
| Email Dunning | Automated | Agent-written |
| Response Speed | Instant (automated) | 4-24 hours |
| Monthly Cost ($50K recovered) | ~$2,000-$4,000 | ~$7,500-$12,500 |
| Contract Terms | No long-term contracts | 6-month minimum |
| Scalability | Unlimited | Constrained by team |
| Churn Analytics | Comprehensive | Monthly reports |
| SMS Outreach | Not available | Available |
| Self-Service Setup | Quick setup | 1-2 week onboarding |
Pros & Cons
Churnkey
Pros
- Cancel-flow optimization (best-in-class)
- $0 base fee, performance-based
- Instant response, no human delay
- Scales without hiring
- Churn analytics and benchmarks
Cons
- No human touch for complex situations
- Email-only dunning (no voice)
- Stripe-only
- Template-based recovery emails
Gravy Solutions
Pros
- Real human agents make phone calls
- Handles complex, emotional situations
- Full-service (phone + email + SMS)
- $500M+ recovered for clients
- Personal touch builds goodwill
Cons
- 15-25% of recovered revenue (expensive)
- 6-month minimum contract
- Business-hours only (delayed response)
- Limited scalability
- Black-box operations
Pricing Comparison
Churnkey
$0 base + percentage of saved/recovered revenue
Gravy Solutions
15-25% of recovered revenue, 6-month contract
Who Should Choose What?
Choose Churnkey if:
Tech-forward SaaS teams that prefer automated, scalable solutions
Choose Gravy Solutions if:
Companies with high-value accounts where human touch justifies the premium price
Which recovers more total revenue?+
Can I afford both?+
Which is better for B2B SaaS?+
Are there alternatives that combine the best of both?+
Do either handle both voluntary and involuntary churn?+
Looking for the Best Recovery Tool?
Rezoki is the only revenue recovery platform with AI voice calls, AI email sequences, and ML-powered retries. Set up in 5 minutes with one Stripe webhook.